Hi, I’m Neveen. I’m a US expat living in the West Midlands, and I’ve worn hair toppers and wigs for over twenty years. I write about fragrance, body care, K-beauty, skincare and makeup, plus female hair loss and alternative hair. Everything comes from my own experience (the good, the bad and the ones I’d happily buy again).
Here’s the short version of what you get when your product lands on my blog.
It keeps working after launch week
My reviews are written to show up in Google, so people keep finding your product for months. An Instagram post is mostly done after a day or two. A blog post that ranks just keeps going. Same goes for my Reddit posts (Google and AI tools love pulling up Reddit threads).
Readers who are ready to shop
Most people find me while they’re searching for a review or a discount code. They’ve usually already decided they want something, and they’re checking it’s worth it before they buy.
Read in the US and the UK
I’m based in the West Midlands, but my biggest Google audience is actually in the US, with the UK close behind (and a good chunk from Australia and Canada too).
Honest, first-hand reviews
Readers get my real take, including the bits I’d change. Gifted or paid, I write it exactly the same way.
The Numbers
8,500+
monthly blog visitors
230,000+
monthly Google impressions
4,000+
monthly clicks from Google
7,500
Instagram followers
2,200
YouTube subscribers
1,130
TikTok followers
700
Threads followers
Where My Readers Are
Most of my Google readers are in the US and the UK, followed by Australia and Canada.
USUKAustraliaCanada
Ways We Can Work Together
Pick one of these to start, or mix your own from the list below. They’re just starting points.
Sample Size
Best for one product. A sponsored review on the blog that’s written to rank in Google, plus Pinterest pins and social posts that send people back to it.
Full Size
Made for a new launch. You get a blog review with Instagram and TikTok posts to go with it, plus a spot in my Friday newsletter.
The Restock
This one’s for steady sales over a few months. I’ll build a discount code page that links to my review of your product, and make a YouTube video too.
Or mix and match:
Sponsored blog review
A full, honest review on the blog, written to rank in Google so it keeps bringing readers in long after launch week.
Gifted review
Send your product over and I’ll try it. Gifting doesn’t guarantee a post, and anything that goes live is clearly disclosed.
Discount code page
A dedicated page for your code, built to show up when people search for your brand’s discount code. It links to my reviews of your products and gets linked from my related posts, so shoppers can read what I thought before they buy.
Social shares
Posts on Instagram, TikTok, Threads, Facebook, X and Reddit to go with a review, plus Pinterest pins that link straight back to it.
YouTube video
A video review or feature on my YouTube channel, with your links and code in the description.
Newsletter feature
A spot in my weekly newsletter, which goes straight to readers’ inboxes every Friday.
Affiliate partnerships
I work with Awin, Rakuten, Partnerize, CJ, ShopMy, LTK, Shopify Collabs and direct brand programmes, so affiliate links and codes are quick to set up.
Ambassador work
A longer partnership with regular content across the blog and my socials over a few months.
These can be mixed into a package that suits your launch. Every paid or gifted post is clearly disclosed. Email me for rates.
Recent Results
A few of my posts and what Google sent their way in the last four weeks.
Here’s who’s following and reading across Instagram, TikTok and the blog. On Instagram, 77% of my followers are aged 25 to 54, and the US and UK come out on top everywhere.
Instagram
7,500 followers
69%Women
Women 69%Men 31%Other not tracked
Age
25-3432%
35-4429%
45-5416%
18-2412%
55-647%
65+4%
TikTok
1,100+ followers
49%Women
Women 49%Men 25%Other 26%
Age
25-3436%
35-4427%
45-5417%
18-2410%
55+10%
The Blog
Engaged readers
47%US + UK
US 24%UK 23%Rest 53%
Top countries
US24%
UK23%
Australia5%
Canada5%
Germany3%
Instagram and TikTok show my followers. The blog shows engaged visits from Google Analytics (July to October 2026).
Brands I’ve Worked With
Also an affiliate partner for Charlotte Tilbury, NARS UK and plenty more.
What I Cover
Here’s what you’ll find on the blog, and where I’m coming from on each one.
Fragrance
Perfume reviews and seasonal faves. I write about how a scent wears on me, and whether I’d buy it again.
Body care
Newer on the blog, and I’m writing a lot more of it. Body lotions and deodorants I reach for (Saltair and Wild are big favourites).
K-beauty
A big part of the blog. Korean sunscreen roundups and full brand reviews, plus where to shop it all on STYLEVANA and YesStyle.
Skincare
Reviews for combination skin, and my free ingredient checker that flags fungal acne and rosacea triggers before you buy.
Makeup
Makeup from someone who honestly isn’t great at it. I’ve got hooded eyes, so I test what works on them.
Female hair loss
Hair growth treatments and scalp care, from a woman who’s lived with hair loss for a long time.
Hair toppers and wigs
I’ve worn toppers and wigs for over twenty years, and I’ve owned at least 16 toppers in the last five years alone. Reviews and sizing help, lace fronts included.
