Is LOOKFANTASTIC legit? It’s one of the beauty questions I see on Reddit most, usually from someone with a full basket who’s suddenly gone cold on the whole thing. I get why. Beauty prices online can look too good to be true, and sometimes they are.
So here’s my answer, as someone who’s been ordering from them for years. Yes – it’s a real UK shop, and the stuff that turns up is the real thing.
The short version
LOOKFANTASTIC is a genuine UK online beauty retailer, trading since 1996 and owned by THG since 2010. It buys stock from brands directly, so products are authentic, and it is not a marketplace of third-party sellers. Copycat web addresses do borrow the name, so check you are on the official LOOKFANTASTIC site before you pay. My influencer code LFTFNEVEEN takes up to 25% off, and if your basket total drops after you apply it, it has worked.
Table of Contents
Is LOOKFANTASTIC legit?
Yes. It isn’t a dropshipper and it isn’t a marketplace full of random sellers, which is usually what people picture when they ask.
LOOKFANTASTIC started in 1996 and THG bought it in 2010. THG is a listed UK company based in Manchester, and Cult Beauty and Dermstore sit under the same roof. So it’s a very big, very real business (boring, I know, but boring is what you want when your card details are involved).
I’ve been ordering from them for years. Mostly scalp treatments and the haircare I use on my toppers, because they stock the specific stuff I need and my local pharmacy very much does not. A NARS blush went into one of my August orders too, paid for out of my own pocket like everything else I’ve bought there. If you’d rather buy NARS direct, my NARS discount code page has the current code.
Does LOOKFANTASTIC sell fake products?
No. They buy stock from the brands directly, so what turns up is the same product the brand sells anywhere else.
I think fakes are the real worry behind most of these searches. Will the serum in the box be the actual serum? Buying straight from the brands is what makes that a yes here, and if something ever did look off, their customer service would sort it like any big retailer.
Is LOOKFANTASTIC safe to order from?
The shop itself, yes. The one thing worth a second look is the web address.
Search “is lookfantastic legit” and a couple of gibberish web addresses come up using the LOOKFANTASTIC name. They’ve got nothing to do with the real shop. Before you pay, check the address bar says lookfantastic.com (or your own country’s official LOOKFANTASTIC site) and not some random string of letters.
The other giveaway on a copycat is price. If a full-size product is a fraction of what it costs everywhere else, close the tab.
Are LOOKFANTASTIC influencer codes real?
Yes. An influencer code is one LOOKFANTASTIC gives to a named creator through its affiliate programme, and that’s exactly how I got mine. I’m on their Beauty Professionals list, which is the creator side of the programme. My code starts with LFTF and finishes with my name (not the most imaginative system going, but it does the job).
When you use it at checkout, LOOKFANTASTIC can see the order came through me, and I earn a small commission at no extra cost to you. That’s the whole thing.
Where to find a LOOKFANTASTIC influencer code
Each creator shares their own code on their own channels. Mine lives here on the blog, on my LOOKFANTASTIC discount code page and in the captions under my Instagram and TikTok posts. Because it’s tied to me, I can test it on my own orders and tell you the date it last worked.
How to spot an influencer code that works
A few things to look for before you use one:
- You can see who it belongs to, with a real name and an account that’s been around a while.
- It tells you what it doesn’t work on, because every one of these has a few exclusions.
- It doesn’t come with a countdown timer. Those belong to sale codes.
And the easiest check of all is your basket total after you apply it. If it’s dropped, you’re sorted. If it hasn’t moved, something in your basket is probably excluded (usually a gift set, or something that launched about five minutes ago).
My LOOKFANTASTIC code
LFTFNEVEEN takes up to 25% off, with no expiry date and no verification.
Buy your beauty favourites hereUp to 25% off at LOOKFANTASTIC with code LFTFNEVEENBack in August I tested it on a £29 basket and it came down to £21.75 at checkout, a quarter off. I keep a full LOOKFANTASTIC discount code page with the current rate, the exclusions and a screenshot of it working, so that’s the one to bookmark for the code itself.
It won’t always apply. Some brand-new launches can be excluded, and a few brands opt out altogether. On big sale days the sitewide offer is sometimes worth more than my code, so use whichever takes more off. I’d rather you paid less than used my code.
FAQ
Is LOOKFANTASTIC legit?
Yes. LOOKFANTASTIC is a UK online beauty retailer that has been trading since 1996 and has been owned by THG since 2010, alongside Cult Beauty and Dermstore. It isn’t a dropshipper or a third-party marketplace.
Does LOOKFANTASTIC sell fake products?
No. They buy from the brands directly rather than through third-party sellers, so what arrives is the same stock a brand sells anywhere else. If something ever looks wrong, their customer service handle it the same way any large retailer would.
Is LOOKFANTASTIC safe to order from?
Yes, as long as you’re on the real site. Check the address bar says lookfantastic.com or your country’s official LOOKFANTASTIC site, because copycat web addresses do borrow the name.
Who owns LOOKFANTASTIC?
THG, a listed UK company based in Manchester, which bought LOOKFANTASTIC in 2010. Cult Beauty and Dermstore are part of the same group.
Is LOOKFANTASTIC a UK company?
Yes. It started in the UK in 1996 and is part of THG, which is based in Manchester.
Does LOOKFANTASTIC do influencer codes?
Yes. They issue them to creators through their affiliate programme. Mine is LFTFNEVEEN, for up to 25% off.
What is a LOOKFANTASTIC influencer code?
A discount code LOOKFANTASTIC gives to one creator, with that creator’s name or handle in it, so the retailer can see which orders came from them. The creator earns a commission when it’s used.
Where can I find a LOOKFANTASTIC influencer code?
On the creator’s own channels. Each LOOKFANTASTIC influencer code is given to one person, who shares it on their blog and social accounts. Mine is LFTFNEVEEN, and it’s on my LOOKFANTASTIC discount code page.
How do you get a LOOKFANTASTIC influencer code?
From the creator it belongs to. Look on their blog, in their Instagram captions or in the description box under their videos, which is where mine lives too. If you’re a creator yourself, LOOKFANTASTIC hand them out through their affiliate programme, so that’s the place to start.
Is LFTFNEVEEN an influencer code?
Yes. LOOKFANTASTIC issued it to me directly through their affiliate programme, and I’m on their Beauty Professionals list. Full terms are on my LOOKFANTASTIC discount code page.
Do LOOKFANTASTIC influencer codes expire?
Mine doesn’t carry an expiry date. The rate can move during LOOKFANTASTIC’s own promo windows, and the code stays the same either way.
Can I use an influencer code on sale items?
Sometimes. Apply it and check your basket total. If the number drops, it worked.
Affiliate link, I earn commission if you use my code. It costs you nothing extra.
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