Last updated: 9 November 2026
Phase 1 of Sephora UK Black Friday is live now and runs until 15 November – the deals are below, and I’ll add the next phase here as soon as it drops.
Sephora UK do Black Friday differently to most shops. There’s no single “everything’s 25% off” moment. The offers come out brand by brand, a few at a time, over a couple of weeks.
Which is great if you’re watching. And a bit maddening if you’re not. So I’m keeping track here, starting with the Phase 1 brands and what Sephora UK did last year.
At a glance
Sephora UK Black Friday Phase 1 is live from Monday 9 to Sunday 15 November 2026, with up to 20% off. Urban Decay is 20% off, Armani Beauty is up to 20% off, Kiehl’s is 20% off with a free gift, Fenty Skin is up to 30% off selected products, and YSL and Chloé are 20% off selected products. Sephora Collection and Natasha Denona are 15% off selected products, and there’s up to £100 off selected Dyson. Free gifts come from Olaplex, Kosas, Tatcha, Kayali, Rare Beauty and more. Black Friday itself is Friday 27 November and Cyber Monday is 30 November. Sephora UK only delivers to UK addresses.
Table of Contents
When does Sephora UK Black Friday start?
Sephora UK Black Friday starts on Monday 9 November 2026. That’s Phase 1, and it runs until Sunday 15 November. So it’s nearly three weeks before Black Friday itself.
It’s called Phase 1 for a reason. Last year the offers kept rolling out brand by brand through November, so I’d expect more phases with different brands after the 15th. I’ll add each one here.
See the Sephora UK Black Friday pagePhase 1 runs 9 to 15 NovemberSephora UK Black Friday Phase 1 deals (9 to 15 November)
Here’s what’s live in Phase 1 (I checked the Sephora UK Black Friday page on 9 November):
- Urban Decay, 20% off
- Armani Beauty, up to 20% off
- Kiehl’s, 20% off plus a free gift
- YSL, 20% off selected products plus a free gift
- Chloé, 20% off selected products
- Fenty Skin, up to 30% off selected products
- Sephora Collection, 15% off selected products plus a free gift
- Natasha Denona, 15% off selected products
- Dyson, up to £100 off selected products
The free gifts with purchase have their own page, and the brands Sephora are pushing there are Olaplex, Huda Beauty, Kérastase, Kosas, Tatcha, Sol de Janeiro, Kayali, Rare Beauty, Color Wow and Benefit. There’s more than the headline list too. Loads of single products are marked down on the Black Friday page (the NARS Natural Radiant Longwear Foundation is up to 20% off, for one). Urban Decay is still the one that jumps out at me, though. A whole brand at 20% off is rare at Sephora, where most deals are on selected bits.
See the Sephora UK free giftsGift with purchase, Phase 1Offers can change during the week, so check the Black Friday page on the day. And where it says “selected”, look at the product page before you get your heart set on something.
Shop the Sephora UK Black Friday dealsUp to 20% off, 9 to 15 NovemberWhat did Sephora UK do for Black Friday last year?
In 2025 the offers went live one brand at a time from mid-November. These were some of the ones running by 17 November 2025:
- Fenty Beauty, 30% off selected products
- Tarte, 25% off
- Laneige, 25% off selected products
- Olaplex, 25% off
- Kiehl’s, 20% off selected products
- Sephora Collection, up to 20% off selected products
- Benefit, 15% off selected products
There were free gifts with purchase too, from Drunk Elephant, Tower 28, Paula’s Choice, Glossier, Color Wow and Laura Mercier (in the US, my code NAVEEN15 gets 15% off at Laura Mercier). New offers kept getting added after that, so treat this as a snapshot of one day, not the full sale.
The thing to notice is the word “selected”. A lot of last year’s deals were on certain products rather than the whole brand, so the exact thing you want might not be in it. Check the product page, not just the banner.
The My Sephora sale vs Black Friday
There’s already been one big Sephora UK sale this autumn. The My Sephora loyalty sale ran from 30 October to 2 November 2026, with 15% off for Bronze members, 20% for Silver and 25% for Gold, on almost everything. You couldn’t use other vouchers on top, and Dyson, GHD, Rhode and electricals were left out.
So which is better? For a Gold member wanting a whole basket of different brands, 25% off nearly everything is hard to beat. Black Friday is the one to wait for if the brand you love is in it (Urban Decay at 20% off everything in Phase 1, say) or there’s a free gift you’d actually use. My 15 picks from the loyalty sale are in my Sephora UK sale post.
What I’d buy in the Sephora UK Black Friday sale
Everything here is marked down in Phase 1. Prices are what Sephora UK showed on 9 November.
Armani blushes, from £32.30
I love the Armani blushes. The Cheek Tint is the liquid one, £33.15 instead of £39, and the Luminous Silk Glow Blush is the powder, £36.55 instead of £43. The Armani banner says 20% off, but both showed 15% off when I checked (so look at the price in your basket before you get excited).
Buy the Armani Cheek Tint hereSephora UK, 15% off, now £33.15Armani Eye Tint, from £25.95
The other Armani thing I’d grab. They’re up to 21% off right now, so £25.95 instead of £33, and there are 25 shades to pick from.
Buy the Armani Eye Tint hereSephora UK, up to 21% off, from £25.95YSL Make Me Blush, from £35.20
This blush has had me in a chokehold ever since it came out, especially shade 44. You can get the powder for £35.20 right now, down from £44, and YSL has a free gift on as well this week.
Buy the YSL Make Me Blush hereSephora UK, up to 20% off, from £35.20YSL Touche Éclat, from £25.60
My pick for brightening under the eyes. It’s £25.60 instead of £32 this week.
Buy YSL Touche Éclat hereSephora UK, up to 20% off, from £25.60YSL All Hours Hyper Bronze, from £38.40
My current favourite bronzer for winter. I’ve got shade 01, Light Sepia, and my first thought was that it was way too light, but that barely-there touch is exactly why I keep reaching for it. Sephora have it at £38.40, down from £48.
Buy the YSL bronzer hereSephora UK, up to 20% off, from £38.40Dyson Airwrap deals
Dyson is up to £100 off selected stylers. The newest Airwrap, the multi-styler and dryer, isn’t in it and is still £479.99. What is reduced: the Airwrap i.d. Straight to Wavy, now £399.99 instead of £479.99, and the Airwrap Co-anda 2x Straight to Wavy is £529.99 instead of £579.99.
Buy the Dyson Airwrap i.d. hereSephora UK, £80 off, now £399.99Delivery and who can shop Sephora UK
Delivery is UK only. If you’re in the US, Sephora US run their own sales on a different calendar, so check their site for what’s on.
For presents, a late November order from a UK shop leaves loads of time before Christmas. And if you’re after a gift box rather than a deal, everything in the Sephora advent calendar is listed in my post.
I’m watching a few other Black Friday sales as well. LOOKFANTASTIC Black Friday covers LOOKFANTASTIC and my K-beauty shops, and all my codes are on my discount codes page.
Sephora UK Black Friday FAQs
When is Sephora UK Black Friday 2026?
Phase 1 of Sephora UK Black Friday runs from 9 to 15 November 2026, with up to 20% off. Black Friday itself is Friday 27 November, and more phases are likely in between.
Which brands are in Sephora UK Black Friday Phase 1?
Urban Decay (20% off), Armani Beauty (up to 20% off), Kiehl’s (20% off plus a free gift), YSL and Chloé (20% off selected), Fenty Skin (up to 30% off selected), Sephora Collection and Natasha Denona (15% off selected) and Dyson (up to £100 off selected). Olaplex, Kosas, Tatcha, Kayali and Rare Beauty are among the free gift brands.
Is Sephora UK Black Friday a sitewide sale?
No. Phase 1 is brand by brand, some on selected products only, alongside free gifts with purchase. Urban Decay is the only brand at 20% off everything. The sitewide tier discount is the separate My Sephora loyalty sale.
What were the best Sephora UK Black Friday deals in 2025?
Fenty Beauty was 30% off selected products, Tarte and Olaplex were 25% off, and Laneige was 25% off selected products. Kiehl’s was 20% off selected products.
Does Sephora UK deliver outside the UK?
No. Sephora UK only delivers to UK addresses.
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